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We need to retire the phrase “I don’t know how We need to retire the phrase “I don’t know how she does it.”

Because you do know.
She does it by planning, by sacrificing, by asking for help when she can (and not getting it when she should). 
She does it by holding the invisible loads most people never see. 
She does it by constantly adapting.

When we say “I don’t know how she does it,” it might sound like admiration, but it actually minimizes her work. It makes her effort sound like magic instead of what it really is:
👉 relentless commitment, creativity, and grit.

Language matters. And women don’t need more impossible standards or backhanded compliments. They need recognition.

So let’s start saying what we really mean:
✨ You’re incredible.
✨ I see you.
✨ I admire your strength.

Because you don’t need to be a superhero.
You just deserve to be seen.
Happy weekend fam. A roundup for you 🤠 it’s Happy weekend fam. A roundup for you 🤠 
it’s the first one for me 😈 juuuuust try me.
So many women tell me, “I wish I would have star So many women tell me, “I wish I would have started sooner. I wish I would have just kept with it.”
But that’s what perfectionism does… it keeps you waiting for the “right” time and then makes you feel like you failed if life interrupts.

Strength isn’t built on perfect streaks. 
It’s built on showing up, again and again, in the messy middle. 
It’s learning how to train with your life instead of against it.

You don’t need to wait for the perfect schedule, the perfect energy, or the perfect plan. You just need a place to start, and the support to keep going.

That’s what we do here. That’s what The Den is all about.

🐺 DM me “DEN” and let’s get you started.
Change is inevitable. But the way it takes root, w Change is inevitable.
But the way it takes root, whether it softens you, hardens you, makes you more empathic, hopeful, cynical, or fearful… that part is up to you.

It’s okay to let the world break your heart. It’s impossible to play whack-a-mole with every atrocity, but you can let them move you. You can speak up, stay rooted in your lane, and remind yourself and others not to lose hope.

There’s a story of a man who stood outside the White House every night during the Vietnam War with a single candle. A reporter asked if he really thought standing there alone would change anything. He replied, “I’m not doing it to change them. I’m doing it so they don’t change me.”

That’s what I fear most. That we grow numb. That we forget what must never be lost: hope, faith, resilience, love, courage, joy.

Change doesn’t always roar in with fire and fury. Sometimes it shows up quietly, in the ways we refuse to look away. In the conversations we choose to have. In the courage to keep our hearts soft, even when it would be easier to harden. And maybe that’s the work. That we carry our candles, however small, not to single-handedly light the world, but to keep our own flame alive long enough to remind others that theirs still matters too.
Sometimes even the strongest women forget just how Sometimes even the strongest women forget just how strong they are. Consider this your reminder.
Share this as a reminder to the women who may need this today too. 💛
Even at the gym… 🫶 #strengthandconditioning Even at the gym… 🫶

#strengthandconditioning #onlinefitnesscoach #onlinefitnessprogram #swiftie #swiftieatthegym #gymhumor
Can’t help it 🤣🫶 Can’t help it 🤣🫶
Sometimes self-care isn’t about rituals that loo Sometimes self-care isn’t about rituals that look nice on Instagram.
It’s about finding what actually centers you, even if it’s sitting on a rock instead of a yoga mat under your feet.

So here’s your reminder: you do you. Small, weird, grounding moments count. And yes, it’s allowed to be messy.

💌 P.S. If you need a little extra grounding, DM me. The Den is full of women who get it 🐺💙
We’ve been fed the lie of individualism… that We’ve been fed the lie of individualism… 
that we should be able to do it all alone, that needing help makes us weak.

But we were never meant to exist in isolation.
We are deeply interconnected.
Our strength is multiplied when we lean on each other.

Strength isn’t white-knuckling your way through.
It isn’t staying quiet and carrying the weight alone.

Real strength is asking for help and allowing yourself to receive it.
It’s trusting that you’re still capable and powerful even when you lean on those around you. 
It’s remembering that letting others support you doesn’t make you less. It makes you human.

And we need to recognize our full humanity. 

🐺 If you’ve been carrying it all by yourself, send me a DM with the word STRONG and I’ll share how the women in The Den do this.
Real belonging isn’t built on hierarchy. It’s Real belonging isn’t built on hierarchy.
It’s built on shared strength, care, and connection.
On being witnessed + held as your whole self.

We’re not meant to do it all alone.
We become our fullest selves together.
🐺🐺🐺
If you’ve ever heard that and felt that little s If you’ve ever heard that and felt that little sting, this one’s for you.

I used to bend over backwards proving I hadn’t changed. Chasing approval that was never enough.

Change is really the only constant. 
We grow whether we like it or not. 

And the moment I stopped fighting it, I started showing up for myself.
I stopped people-pleasing. I set boundaries. I stepped into my strength instead of shrinking to fit someone else’s expectations.

That doesn’t happen by accident. It takes years of intentional work. It takes courage. It took saying yes to yourself over and over again.

So if someone says “you’ve changed”… let it be confirmation that you’re doing exactly what you came here to do.

Because you didn’t do all that work just to stay the same 💙
a weekend roundup 🤠 which one lands the most fo a weekend roundup 🤠 which one lands the most for you 👇
Your Content Pillars are your core topics for YOUR Your Content Pillars are your core topics for YOUR business. These are your areas of expertise, the work you do, your product suite... It’s what you makes you unique and sets you apart. 
⠀
It’s not rocket science; it’s about being real, relatable, and making your content a GPS for people who land on your social media page.

When you marry your expertise with your experience AND are able to meet people where they are in in their journey - the possibilities for content are endless. 
⠀
Some questions to ask to help clarify:
👉What are my Values? 
👉What is my area of expertise? 
👉What sets ME apart in my industry? 
👉What pisses me off about my industry? 
👉What is my unique perspective or take on my service/product? 
👉What is the client Transformation? 
👉What are my coaching services, products, packages? 
⠀
💙Content and marketing on social media so your content not only attract, but is aligned and SELLS is something we dive deep into inside FitBiz Collective (my 3 month business mentorship group)

📆 Early Bird Application close TODAY (we start Sept 3)

🩵Comment FBC and I’ll send you more info👇
Once those Fall temps hit, it’s over for you btc Once those Fall temps hit, it’s over for you btches 🤣🍂🍁

#runhumor #mediocrerunner
The math ain’t mathing. Look, I ALWAYS tell my The math ain’t mathing.

Look, I ALWAYS tell my clients to use free versions of stuff. Keep your overhead low, and watch your profit margins soar.
BUT THERE COMES A TIME, where the convenience and customer experience will trump the Free version of whatever that platform is.

👉 Pay for it.
Just part of doing business.

Email platform
Mobile App Training platform
Website
Your payment processor is taking 2.9%
… and on and on and on…

If you want to run your business efficiently and with a great customer experience, I suggest paying for the tech and platforms that can do just that.

Inside FitBiz Collective, I’ve already vetted and tested these platforms and help you set them up.
No tech tantrums here 😉

Early Bird Applications close TOMORROW. Save $500.
💙 Comment FITBIZ and I’ll send you the link for the program, along with a list of the platforms I suggest 💻
A “day in the life” is never just about what y A “day in the life” is never just about what you see on the surface.
What looks like ease and flow today took years of messy action, mistakes, and learning how to build a business that actually fits my life.

And that’s what most entrepreneurs get wrong.
They think if they just work harder, download another freebie, or follow someone else’s blueprint, it will all magically click. But real sustainability comes from building with intention 👉 your values, your systems, your pace.

That’s exactly what we do inside FitBiz Collective (my 3 month, small group, business mentorship group):
✔️ get clear on your core values (so your business feels like you)
✔️ create systems that simplify, not complicate
✔️ and build a business that actually supports your life—not the other way around.

Because you don’t need another cookie-cutter plan. You need strategy, support, and a coach who’s been where you are.

👉 Early bird applications close TOMORROW.
Comment FITBIZ below and I’ll send you the link.
If you want to show up, show up. Most of the time If you want to show up, show up. 
Most of the time, the loudest voice holding you back is the one in your own head… worrying about how you look, what people will think, or whether you’re doing it ‘right.’ 

Everyone else is too busy living their own lives to be focused on yours. And the rare person who does have something mean to say is simply not your people anyway.

The people who matter, the ones you actually want in your corner, are the ones who will cheer you on simply because you’re showing up for yourself. 

That’s the thing worth focusing on. 
Not perfection. 
Not the critics. 
Just you, taking the single step in front of you.
If you’re holding up more than a couple fingers… ✌️ 👀 

👉You probably worry that no matter how hard you hustle, you’ll never quite get “there.”
👉That you’ll waste more money on programs that end up giving you the Ick
👉That you’ll be stuck juggling your day job while your dream business collects dust on the back burner

You’re not alone.
Most fitness pros aren’t struggling because they’re bad coaches.
They’re struggling because no one ever taught them how to actually run a business.

That’s where FitBiz Collective comes in.
It’s the step-by-step, supportive program that helps you build a business you can feel proud of. One that’s aligned with your values, sustainable for the long run, and profitable enough to give you freedom outside the gym.

Here’s how we do it ⬇️

✨ Phase 1: Foundation
We nail down your core values, your mission, and your messaging so you can stop second-guessing and finally feel clear about who you are as a coach and business owner.

✨ Phase 2: Systems
We streamline your client journey, set up automation, and get rid of the time-sucking chaos. This is where your business starts to feel easy, so you can spend more time coaching and less time chasing invoices or rescheduling.

✨ Phase 3: Marketing & Sales
We bring your authentic voice to the front of your brand. Storytelling, launches, content strategy. You’ll leave with a marketing plan that feels like YOU and actually connects with your audience.

If you’ve been waiting for the right time, this is it.
🚨 Early bird applications close Friday.

Drop “FBC” in the comments and I’ll send you the link.
You don’t need another “guru” telling you to You don’t need another “guru” telling you to just post more 👀 

What you do need is clarity, structure, and a business that’s built to actually support your life, not burn you out.

That’s exactly what we do inside FitBiz Collective.
✨ You’ll learn how to create systems that save you time.
✨ You’ll finally get clear on who you’re speaking to and how to market without feeling gross.
✨ You’ll build a business that aligns with your values, so it feels good, not forced.

Because when you strip away all the noise, most entrepreneurs want the same thing:
➡️ A business that works.
➡️ Clients who feel like the right fit.
➡️ The confidence to know you’re building something real and sustainable.

If you’re a beginner or intermediate business owner and you’re tired of chasing quick fixes or regretting big-ticket programs that don’t deliver, this is your chance to do it differently.

👉 Early Bird applications for FitBiz Collective close Friday 📆
🔗 Comment FITBIZ and I’ll send you the link.

💙 The details:
▪️Program length: 3 months
▪️Start date: Wednesday, Sept 3
▪️Team calls: Wednesdays from 12-1:30pm est
▪️Coworking: Mondays from 12-1:30pm est
▪️Support: Voxer access to me + weekly coworking hours + Slack channel
▪️Cost: (Regular price, $3k) Early Bird - $2,500
There are lots of things you COULD do for your bus There are lots of things you COULD do for your business and all kinds of things people tell you you SHOULD do. 

Building these habits is more than just building your business 👉 it’s helping you become the person who can run and sustain it. 

Ready to take action towards your goals? Early Bird Applications are open for FitBiz Collective (after Friday, the price increases by $500). 

The details:
▪️Program length: 3 months
▪️Start date: Wednesday, Sept 3
▪️Team calls: Wednesdays from 12-1:30pm est
▪️Coworking: Wednesdays from 12-1:30pm est
▪️Support: Voxer access to me + weekly coworking hours + Slack channel

💙 Comment FITBIZ and I’ll send you the details

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  • About
  • Training
  • Wolfpack
  • Fitbiz
  • Blog
  • Podcast
  • Resources
  • What Wolf Are You
  • Pack Apparel
  • Contact
  • About
  • Training
  • Wolfpack
  • Fitbiz
  • Blog
  • Podcast
  • Resources
  • What Wolf Are You
  • Pack Apparel
  • Contact
ALPHA
The Den