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Empowering individuals to build next-level strength from the inside out through sustainable and effective coaching programs.

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Everything changed for me as a mom when I read a b

Everything changed for me as a mom when I read a blog post (yep, I’m that old) where a woman said it was normal to not love every stage of motherhood.

Confession - I was not a great baby mom. And I felt a lot of guilt about that.

But now? Tweens? I’m thriving.
And so many people kept telling me - juuuust wait. Wait for the hormones, attitude, and everything that comes with being a girl mom… and I’m kinda over that story. I love this stage. And maybe that will change, who knows. But I’m done letting other people experience tarnish mine.

Maybe that’s not your experience or your story.
I want to normalize that you don’t have to love every stage. It doesn’t mean you love your kids any less. And I’m grateful for the people who have been there for me to get through those times.

People will put their story and experience on you. Don’t let it define it, your kids, or who you are as a mother.

What do you do when the world feels like it’s on

What do you do when the world feels like it’s on fire and you’re still expected to post content, nurture your audience, and grow your business?

When silence feels dangerous, but speaking up feels hollow or performative.
 When the online space is so loud, you wonder if anyone’s even listening anymore. And yet… your business still asks you to show up.

👉 This is the tension so many of us are holding… trying to lead with integrity while running a business in a system that rewards urgency, performance, and pretending you’re fine.

But what if your systems were built for this? Not just to streamline or “optimize,” but to hold you in the hard seasons.
 To offer structure when things feel shaky. To act as self-care so you can keep showing up without losing yourself.

This is the work. This is the way forward.
In my upcoming free webinar on August 12 at 12pm EST, I’m walking you through the 4R Framework I use to Root my business in values, Resonate with the right people, Relate with honesty, and Receive income in aligned ways.

You can build a business that honors your values, serves your people, and sustains you in the process.

Save your spot—link in bio.

🗓️ Tuesday, August 12 ⏰ 12PM EST 💻 Zoom.  👆 Link in bio to register

We are a rare breed. Let me know in the comments

We are a rare breed.

Let me know in the comments… no music, music, podcasts, books… what are you doing to keep yourself occupied during runs? 👇

Squat day hits and suddenly I’m preparing to ove

Squat day hits and suddenly I’m preparing to overthrow the patriarchy 🖤🖤🖤

#strengthandconditioning #strongwomenlifteachotherup #onlinefitnesscoach #squatday

I’m hosting a webinar. No smoke and mirrors. N

I’m hosting a webinar. No smoke and mirrors. No manufactured scarcity.

Just a real conversation about what it takes to build a sustainable, values-aligned fitness business—and I’m giving it all away for free.

I’ll walk you through the exact framework I use in my own business: ✨ How I built trust with my audience ✨ What actually works when it comes to marketing and sales (and what doesn’t) ✨ The truth about launching without losing your soul ✨ And how I’ve built long-term relationships with clients who stick around for years

I’m not holding anything back. I don’t know how to teach any other way.

You’ll learn how to build your business in a way that feels like you. Clear. Human. Honest.

And yes - at the end, I’ll tell you how to take the next step and join FitBiz Collective at a major discount. But whether you join or not, you’ll walk away with tangible tools you can use right now.

If you’ve been looking for a different way to run your business—the way that actually feels good in your body and your brain, this is it.
🗓️ Tuesday, August 12 ⏰ 12PM EST 💻 Zoom.  👆 Link in bio to register

Let’s build the kind of business you don’t have to recover from.

We live in a world where women are expected to sho

We live in a world where women are expected to show up perfectly every single day 👉 no excuses, no rest, no room for messiness. Skip a workout, miss a deadline, or say you need a break, and suddenly you’re “undisciplined” or “not enough.”

But what happens when powerful men, men like Trump, are named in federal trafficking investigations, tied to the Epstein files, and yet skate by without accountability? No apologies. No public reckoning. Just rallies and silence.

This isn’t just about a political scandal. It’s about the double standard baked into our society. Women are policed, shamed, and forced to carry the weight of “responsibility” — while predators with power are protected by systems designed to let them off the hook.

So while you warm up for deadlift or sprint, don’t let your mind forget: strength is not just physical. It’s demanding justice, truth, and accountability in every corner of life.

The only acceptable inner monologue to get you thr

The only acceptable inner monologue to get you through those hill workouts 🖤☠️🤣

AND…
Not all cardio should be zone 👀
If you’re doing the same easy runs over and over, you’re only training one piece of the puzzle.

Hill workouts challenge your body to adapt by tapping into different energy systems, recruiting more muscle fibers, and improving running efficiency under load.

💥Short hill sprints? A-lactic power.
🔥 Medium hills? Lactic threshold and speed endurance.
💨 Long hills? Aerobic capacity with added strength demands.

The incline forces better mechanics 👉 high knee drive, strong hip extension, and more power per stride.

Changing the intensity of your runs is what actually improves performance.
Not just logging more miles.

Here are a few ways to add hills to your week:
▶️ Short hill sprints (10–20 sec) = power + explosiveness
▶️ Medium hills (30–60 sec) = speed-endurance
▶️ Long hills (90+ sec) = aerobic strength + muscular stamina

If you want to get faster, stronger, and more efficient… start climbing. 🏔️

#runhumor #hillworkout #strengthandconditioning

“Know, like, and trust” is only part of the pi

“Know, like, and trust” is only part of the picture.

If you want people to buy 👉 you need to understand the 4 phases every buyer moves through:

1️⃣ Awareness
They realize they have a problem or desire — and they start looking for solutions.
🚫 Don’t: post tips but not name the real problem they’re facing or what’s at stake if they don’t address it.
✅ Do: solve problems for free.

2️⃣ Consideration
They’re exploring options and weighing whether you are the right fit.
🚫 Don’t: water yourself down, or your voice or message.
✅ Do: clearly show how you’re different, what your offer does, or why it matters.

3️⃣ Decision
They’re ready to buy but they need clarity, confidence, and permission to go for it.
🚫 Don’t: Shy away from selling or think selling = pressure. It doesn’t. But you do have to ask for the sale.
✅ Do: Use a specific call to action. Create the invitation - “Here’s how to join: ____.”

4️⃣ Post-Purchase
They bought. Now they’re asking: “Was it worth it?”
🚫 Don’t: disappear after the transaction. Or you only focus on acquisition, not retention.
✅ Do: Send a welcome email or DM that says, “I’m so glad you’re here. Here’s what to expect next + how I’ll support you.”

If you’re creating content but not making consistent sales — this is why.

Ethical marketing isn’t about tricks or tactics. It’s about deeply understanding how people make decisions and guiding them through that process with clarity and care.

🧠 Be human.
💰 Be a business.
📣 Be a good marketer.

Want to dive deeper into how to market with integrity and get paid?

🤓 I’m teaching a free live webinar on Tuesday, August 12 at 12pm EST and I’m breaking this all down in real time.

👇 Drop the word CONVERT in the comments and I’ll DM you the link to save your spot.

Heavy on the carbs and therapy ✌️ #strengtha

Heavy on the carbs and therapy ✌️

#strengthandconditioning #strongwomenlifteachotherup #onlinefitnesscoach #onlinefitnessprogram #strongwomen #onlinefitness

This is also nice 😈😆 #onlinefitness #stupi

This is also nice 😈😆

#onlinefitness #stupidwalkformystupidmentalhealth #instahumour

The internet will scream at you to move faster. Po

The internet will scream at you to move faster. Post more. Sell more. Hit $10k months or you’re not legit.

But I’ve learned (the hard way) that speed without direction leads to burnout.
And flashy growth that isn’t aligned with your values won’t last.

So I stopped chasing the algorithm and started building something that could actually sustain me:
👉 A business rooted in generosity, not gimmicks.
👉 Community over competition.
👉 Service over ego.

That doesn’t always make for a viral reel or a rapid launch.
But it makes for a business I’m proud of.

If you’re moving slower than you thought you “should”…
If you’re building with intention and integrity even when it feels like no one’s watching…
You’re not behind. You’re ahead.

Because your direction matters way more than your speed.
So keep on trucking, you thoughtful, powerful, cute little tortoise. 🐢💛

If you’re building a business that actually reflects your values and you’re tired of noise that doesn’t 👉 Grab my free 5-day email series where I share 5 business lessons and pull back the curtain on how to build something that lasts.
📧 Comment “FIVE” and I’ll send you the link.

Running an online business is not just Canva graph

Running an online business is not just Canva graphics, cute captions, and viral Reels.
It’s:
👉 sending that awkward follow-up email
👉 figuring out contracts when you’d rather nap
👉 updating your systems again because what worked at 5 clients doesn’t work at 15
👉 saying “no” to money that isn’t aligned
👉 showing up when it feels like no one’s listening

Most people don’t quit because they’re lazy.
They quit because they’re overwhelmed, unclear, and trying to duct-tape a business together from random advice and vibes.

So if you’re flailing you’re probably just in the hard, messy middle.
Keep going. You’re doing better than you think.

Here are a few things that actually move the needle:
✅ Create one clear offer and make it easy to buy
✅ Automate your onboarding process (no more copy/paste chaos)
✅ Know who you’re helping and speak directly to them
✅ Block 90 minutes to fix the thing you’ve been avoiding

✨ It won’t be flashy.
✨ It won’t be instant.
✨ But it will work.

I’ve made every mistake in the book and built a values-aligned business anyway.
And I want to help you skip the guesswork.

I put together a free 5-day email series with simple, powerful lessons I’ve learned the hard way, so you don’t have to.

👇 Comment FIVE and I’ll send it your way.

How many memories have we missed because we were t

How many memories have we missed because we were tugging at our shirts or sucking in our stomachs?
How many photos did we stay out of?
How many moments did we watch from the sidelines… not because our bodies couldn’t handle it, but because we were taught they shouldn’t be seen?

Some of us are just now learning how to take up space in a swimsuit.
Not because we finally love our bodies 👉
but because we’re done letting body shame steal what matters.

This is what body neutrality looks like.
Choosing presence over perfection.
Letting joy in, even when the discomfort hasn’t fully left.
Getting in the water. Laughing with your people.
Living the actual life in front of you… not the one you were promised once you lost the weight.

You don’t owe anyone a transformation story to be worthy of memories.

Bodies are political. That’s not an opinion. Ac

Bodies are political. That’s not an opinion.

Access to movement, food, clean water, safe housing, and healthcare 👉 all of it is shaped by policy.

So when the fitness industry says things like
“Just make time to work out,”
“Prioritize your health,”
or “No excuses”…

It ignores the reality that for many, health isn’t a matter of personal willpower… it’s a matter of structural access.

Your zip code can determine your life expectancy.
Your income can dictate the quality of food you eat.
Your race, gender identity, and immigration status can shape how you’re treated in a medical exam room.

The wellness industry keeps selling bootstraps and smoothies while pretending this isn’t political.

It is.

Bodies are political. Health is political. Strength is political.
And any conversation about “wellness” that doesn’t name that isn’t wellness… it’s erasure.

Unlikable. Bossy. Demanding. B*tch. Rude. OR… s

Unlikable. Bossy. Demanding. B*tch. Rude.

OR… simply asking for what is fair.
What we’ve been taught not to ask for.

Because women are groomed to be likable.
To soften our edges.
To smile when we want to scream.
To say “it’s fine” when it isn’t.
To shrink into silence just to avoid being called too much.

Meanwhile, men are called leaders. Assertive. Interesting. They get praised for the same behavior we’re punished for.

It’s not just about language.
It’s about power.
It’s about systems that train women to please, not to lead.
To accommodate, not to advocate.

Power was never meant to come from being liked. It comes from being clear. From being grounded. From being unapologetically yourself, even when that makes others uncomfortable.

You weren’t put here to make everyone else feel at ease.
You were meant to take up space.
To speak with conviction.
To lead with integrity, even when your voice shakes.

Unlikable isn’t an insult.
It’s often a sign you’re no longer shape-shifting to meet someone else’s expectations.
It’s a boundary. A boldness. A reclamation.

#strengthandconditioning #strongwomenlifteachotherup #onlinefitnesscoach #onlinefitnessprogram #strongwomen

1️⃣ People don’t invest when they understand

You ever promote your offer and immediately feel l

You ever promote your offer and immediately feel like this? 😅
Awkward. Vulnerable. Kinda cringey.

Hate to break it to ya 👉 That’s the gig.
Being a business owner means letting people know how you can help.
Even when the algorithm is quiet. Even when it feels like no one’s listening.

Your people can’t hire you if they don’t know what you do.
So post the thing. Talk about the offer. Keep showing up.

🎯 Want help making that easier and more aligned? My free 5-day mini email series breaks it down with simple, actionable biz lessons.

Drop “FIVE” in the comments and I’ll send it your way. 👇

Barbells, snacks, and sunshine. It really can solv

Barbells, snacks, and sunshine. It really can solve most my problems 🏋️‍♂️🌮☀️

This is also a much healthier alternative to throat punching people 🖤

Everyone wants to go viral… but are you even rea

Everyone wants to go viral… but are you even ready for that kind of growth?

Not every 30-day content challenge ends with 10k new followers and a waitlist of clients. That’s not the norm (and it’s not the goal).

Because virality doesn’t build a business.
Systems do.
Offers do.
Consistency does.

If a post blew up tomorrow and 100 people wanted to buy from you…
👉 Do you have a place for them to go?
👉 A program that can handle it?
👉 Systems to support onboarding, payment, delivery, and follow-up?

Most people chase visibility without ever thinking about capacity.
But reach without readiness just leads to burnout and disappointment.

So if you’ve been quietly showing up, putting in the reps, refining your message, and building your backend… keep going.
That is the work.

📩 Want 5 real business lessons that actually help you build a sustainable business (not just chase trends)?
Comment FIVE and I’ll send you my free 5-day email series.

The online business space is loud. But volume does

The online business space is loud.
But volume doesn’t equal value. And revenue doesn’t equal profit.

We’ve been handed a blueprint shaped by capitalism, white supremacy, and patriarchy… systems that thrive on urgency, extraction, and false scarcity. A model that says if they win, you lose. That success is a pie and only a few people get a slice.

So of course people yell about their $50k months with zero context.
Of course we’re told to “push pain points” instead of centering agency.
Of course sales become a performance—choreographed, manipulative, transactional.

👉 Business doesn’t have to be built on pressure, performance, or proximity to power.

There’s a world where we create from sufficiency, not lack.
Where we serve without self-abandoning.
Where growth doesn’t come at the cost of our values—or our clients.

Sustainable business is possible.
Relational business is possible.
Human business is possible.

We can build better. And we are.

👇 Want to learn how?
Comment “five” and I’ll send you my free 5-day email series with lessons I’ve learned building a values-driven fitness business—without the bro tactics.

© 2023 ALLISON TENNEY

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About
Training
Wolfpack
Fitbiz
Blog
Podcast
Resources
What Wolf Are You
Pack Apparel
Contact

About
Training
Wolfpack
Fitbiz
Blog
Podcast
Resources
What Wolf Are You
Pack Apparel
Contact