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There’s a particular kind of anger that doesn’t ha

There’s a particular kind of anger that doesn’t have anywhere to go.
You can’t argue your way out of it. You can’t post your way out of it.
But you can load a trap bar and pull something heavy off the floor and for a minute… just a minute… it feels like you’re doing something about it. So that’s what I did today.

Training for power is a political act. Maybe that sounds dramatic. I don’t think it is anymore.

When women train to be strong, like actually strong, not just aesthetically acceptable, they are practicing bodily autonomy in the most literal sense.

You are teaching yourself what your body is capable of on your own terms. You are building something that belongs entirely to you.

Nobody can take your deadlift. Nobody can legislate your split squat. Nobody gets a vote on how much you put on that bar.

That’s not a small thing. That’s the whole thing.

Here’s today’s workout:
🐺Taken straight from Month 3 of my (run) Wild program…

A. B-Stance Trap Bar Deadlift — 3x6 each
B1. Single Leg Hip Thrust — 3x6 each
B2. Single Leg Broad Jump to Double Leg Landing — 3x5 each
C1. Split Squat Overcoming Iso — 3x:20
C2. Drop Split Squat to Jump — 3x5 each
D1. Single Leg Calf Raise — 2x10
D2. Alternating Gorilla Rows — 2x8 each
THEN - Conditioning:
3 sets x 4 intervals
:10 work / :50 rest
2:00 rest between sets
RPE 9/10 🥵
(Pick your poison for modality)

“Not all men” but when was the last time that actu

“Not all men” but when was the last time that actually protected us?

We don’t choose bear because we think every man is dangerous.
We choose bear because we’ve learned that good men who stay silent in uncomfortable moments are indistinguishable from the ones who aren’t. We can’t see your values from the outside. We can only see your actions.

A room full of men just watched women who made history get turned into a punchline, and not one of them flinched.
That’s not a Trump problem. That’s a culture problem. And culture doesn’t change in the loud moments. It changes in exactly the ones where no one said anything.

We’re not asking for perfection. We’re asking for one person to say “hey, that’s not cool.” That’s it. That’s the whole bar.

We choose bear because the bar keeps getting cleared by the floor.

The “soft girl era” is getting sold as rest. As fi

The “soft girl era” is getting sold as rest. As finally having permission to exhale.
And I understand the appeal. Women are exhausted in a way that is real and structural and not an accident.

But the story being told alongside it is that feminism is what broke us. That wanting more, doing more, building more… that’s what burned you out. And I can’t let that go unchallenged.

You’re not tired because you wanted too much. You’re tired because you’ve been expected to work like you don’t have a family and raise children like you don’t work. Because the wage gap is real. Because unpaid labor is invisible. Because the system kept demanding everything while giving back less than half. And then handed you a self-care Sunday and told you to regulate your nervous system and called it healing.

And it’s not a coincidence that smallness is trending again at the same time. It never has been.

A woman at war with her body is distracted.
A woman in a permanent calorie deficit is tired.
A woman who measures her worth in how little space she takes up is not thinking about what else she could be doing with that energy.

The fitness industry has been selling women “health” while handing them the same control mechanism in different packaging for decades.

What I coach is the opposite of that. I have watched what happens when a woman stops asking whether her body is acceptable and starts asking what it can actually DO.

A woman who knows what her body can do is a lot harder to convince she needs saving.
Build the strength. In the gym and everywhere else.

🐺 Comment QUIZ to find your right program and join us

Fitness influencers built their expertise on the i

Fitness influencers built their expertise on the internet. I built mine on a college weight room floor, coaching athletes for over a decade before I ever picked up a phone to film anything.
The approach is different. The results are different.

(but I’ll also take being your favorite account)

If you’re ready to work, here’s where we start:

💙The Den : Strength training built for women who are done guessing. Smart, intentional programming that meets you where you are and moves you forward.

🩵 (run) Wild : Strength and conditioning, together. For the women who want to run, feel powerful doing it, and build a body that can handle all of it.

🐺 Alpha : For the women who still have that athlete switch. Full-body strength and conditioning built on progressive overload, periodization, and the kind of training that makes you feel like you’re preparing for something again. Because you are.

The link’s in my bio. Come work with me.

Kindness with a side of snark and a sword in hand,

Kindness with a side of snark and a sword in hand, cheering for all the girls. What can I say. I contain multitudes. 🖤

“I wish I wouldn’t have waited so long.” Yeah. Me

“I wish I wouldn’t have waited so long.”

Yeah. Me too…for every woman who isn’t in this program yet 👀

There is nothing (nothing!!) that fills me up more than hearing from women who took the leap and built something real.

These aren’t just testimonials. These are women who stopped waiting, stopped second-guessing, and started building businesses that actually work for their lives.

Here’s exactly what you get inside FitBiz Collective:
✅ Weekly Live 90-Minute Group Coaching Calls
✅ Weekly Co-Working / Office Hours
✅ Expert-Led Conversations (legal, financial, branding, systems)
✅ Access to the FitBiz Resource Library (templates, spreadsheets, workflows + more)
✅ Private Slack Community
✅ Private Voxer Support
✅ BONUS: Client Journey Map ($250 value)
✅ BONUS: Congruent Content Guide ($250 value)

Early bird pricing ends TODAY (saving you $250)

10 spots. We start March 4th. Link in bio to apply.

Ngl, I still feel a little awkward setting up my p

Ngl, I still feel a little awkward setting up my phone at the gym.
Still feel some type of way holding my arm out filming myself mid-run while cars drive by 🤳 or setting the phone up at the coffee shop.

And I do it anyway.

Because here’s what I’ve learned after years of running an online business: the thing standing between you and growth is not just strategy 👉 It’s the moment right before you hit record. The moment you almost put your phone away.

Self-judgment is sneaky. It disguises itself as “not being ready” or “needing a better angle” or “waiting until things are more polished.” But what it’s really doing is keeping you invisible.

And invisible doesn’t convert.

The business owners I watch grow aren’t the ones with the best lighting or the most confidence. They’re the ones who take the video anyway. Who send the email anyway. Who show up even when it feels uncomfortable.

That’s what we work on inside FitBiz Collective. Not just the strategy, but the stuff underneath it. The work that actually makes the strategy stick.

Applications are open and early bird pricing ends Friday, February 20th.

If you’re ready to stop letting self-judgment run the show, the link is in my bio.

Not all business advice is created equal, especial

Not all business advice is created equal, especially when it’s marketed to women.

These phrases sound like empowerment. They’re not.

🚩 “Stop being your own worst client” puts the blame on YOU when the real issue is that most business advice was built for men, not women juggling careers, families, and a lifetime of being told to shrink.

🚩 “Charge your worth” sounds great until you realize it’s meaningless without strategy, market awareness, or a clear offer. Worth isn’t a number. Pricing is a skill.

🚩 “If you have to think about it, you’re not ready” is a manipulation tactic designed to bypass your discernment. Your gut saying “wait” is wisdom, not weakness.

🚩 “Rich people think differently” is classism dressed up as coaching. It ignores systemic barriers, access to capital, and the fact that hustle culture disproportionately burns out women.

✅ You deserve business coaching that actually respects your intelligence.

💙 FitBiz Collective is a small group coaching program for online fitness professionals who are done with the noise and ready to build something real 👉 without the guilt trips, the manifestation, or the pressure tactics.

🫶 Applications are open.
🐦 Early bird pricing ends February 20th.
📆 We start March 4
🔗 in bio

I used to think doing it alone was a sign of stren

I used to think doing it alone was a sign of strength.

Like needing help meant you weren’t cut out for this. Like the struggle was just part of the process you had to white-knuckle through by yourself.

And then I realized I wasn’t being strong. I was just isolated. And isolation was quietly killing my confidence, my momentum, and my love for the thing I’d built my whole life around.

The women who join FitBiz Collective aren’t behind. They’re just done feeling that way and pretending that figuring it out alone is the only option.

Inside, you get 12 weeks of live coaching, real conversations, individualized attention, and a room full of women who are in it with you, not just cheerleading from the sidelines.

This is the support you’ve been giving everyone else. It’s time to let someone give it to you.

Early bird pricing ends tomorrow 2/20 (save $250)

We start March 4th. 10 spots only.
🔗 Link in bio to apply. Or drop COLLECTIVE in the comments and I’ll send you everything you need to know.

I saw an entire IG account run by a man who record

I saw an entire IG account run by a man who recording his voice so women can save it/play it in an Uber, on a running path, walking to their car at night.
So anyone nearby thinks they have a husband or boyfriend close by.

Think about that for a second.

Women are out here engineering the illusion of male protection just to feel safe enough to exist in public.

That’s not weakness. That’s ingenuity born out of necessity. That’s complex, creative problem-solving happening in real time, every single day.

And then those same women open their laptops and someone tells them they’re not strategic enough to run a business.

I sat with that for a long time.
Because the exhaustion doesn’t stay in parking lots and running paths. It follows us into our businesses too.

Better funnel. Better niche. Better hooks. Post more. Show up more. Prove yourself more. Contort yourself into whatever shape the algorithm or the industry or the guru of the month says you should be.

We were handed a broken system and told to work harder to survive it.

But here’s what I want you to hear 👉 the exhaustion is not evidence that you’re failing. It’s evidence that you’ve been carrying something that was never designed with you in mind.

And you get to put some of it down.
Not all at once. But you get to start choosing what a business that actually fits your life looks like. One that doesn’t require you to perform or over-explain or shrink to survive.

That’s what I’m building with the women inside FitBiz Collective, my 3 month small-group business coaching program. And it’s what I want for you too… whether you ever work with me or not.

Swipe through. Then come tell me in the comments: what would feel like relief in your business right now?

I’m reading everything. 👇

Your marketing isn’t failing because you’re not co

Your marketing isn’t failing because you’re not consistent enough. It’s failing because you’re doing cardio when you need to be lifting. 🏋🏻‍♀️

FitBiz Collective applications are open.
Early bird ends Friday, February 20th.
Link in bio.

[early bird applications for FitBiz Collective clo

[early bird applications for FitBiz Collective close Friday 2/20]

Why do women have to be relatable to be taken seriously in business… 👀

Men get to be visionaries. Experts. Disruptors. They get to be aspirational, someone you want to become.

Women get to be relatable. Approachable. Accessible. Someone you feel comfortable with.

And on the surface that sounds fine. Relatable is good. Connection matters. I believe that deeply.

But here’s what’s actually happening underneath it:
Relatable is a ceiling dressed up as a compliment.

When we’re told to “be more relatable,” what we’re often really being told is 👉 don’t make people uncomfortable. Don’t be too successful. Don’t be too confident. Stay small enough that no one feels threatened by you.

Palatable. That’s the real word.

We’ve internalized it so well that we police each other with it now. We soften our expertise. We over-explain our credentials. We shrink the ask because we’re worried about being “too much.”

Men don’t do this. They don’t have to.
A man who is direct is decisive. A woman who is direct is aggressive. A man who charges premium prices is confident. A woman who charges premium prices has to justify it three times over.

The “be relatable” advice isn’t neutral. It’s a way of keeping us performing accessibility so that our success doesn’t disturb anyone.

Here’s what I want for you instead:
Be resonant. Not relatable.

Resonant means someone reads your words and feels seen. It means your story creates genuine connection… not because you made yourself smaller, but because you were honest.

There’s a massive difference between shrinking to make someone comfortable and being vulnerable enough to tell the truth.

And you definitely don’t need to be palatable to be successful.

FitBiz Collective is a 3 month small group coaching program for women who are done making themselves palatable.

Early bird applications are in my bio. Save $250 by Friday 2/20
Or comment FITBIZ for more info.

I spent a long time trying to find common ground w

I spent a long time trying to find common ground with people who don’t actually value the same things I do. Life is too short to keep explaining basic human decency to people who aren’t interested in hearing it.

If you’re still here, I’m genuinely glad you are. This is a space for people who give a damn about their health, their business, and the world we live in.

Stick around 🫶

You became a fitness professional because you love

You became a fitness professional because you love this. The movement, the people, the transformation. Not because you wanted to spend your life second-guessing every Instagram post or wondering if your business is ever going to feel sustainable.

FitBiz Collective is where that changes.
It’s a selective 3-month business coaching program for beginner to intermediate fitness entrepreneurs, and it’s built around you. Your life, your strengths, your version of success.

The late nights don’t disappear. But the clarity does show up. And so does the community of women who get it (I take 10 women in the cohort)

Early bird apps are open 👉 save $250 through Friday.
We start March 4.

Drop a 🙋‍♀️ below if you’ve been thinking about this, or hit the link in bio to apply.

Tag you’re gym bestie and best distraction 🤣 Wait

Tag you’re gym bestie and best distraction 🤣

Wait, how many sets? What were the reps? What are we doing? Down AND back is one or just down then back means two? Wait, huh?

[Applications for FitBiz Collective are now OPEN!]

[Applications for FitBiz Collective are now OPEN!]

Yep. I made every single one of these mistakes 🫠
Some of them multiple times. Some of them I’m still unlearning.

The comparison trap. The self-worth spiral when a launch flopped. Thinking one more certification would make me feel legit. Keeping my prices low to prove I was “one of the good ones.”

And here’s the thing I had to face: I was operating from privilege I hadn’t examined. As a white woman with a thin, able body in this space, I had access and visibility I took for granted. Doing the work to acknowledge that—to understand whose voices were being centered and whose weren’t—changed how I show up in my business.

This isn’t about having it all figured out. It’s about being willing to look at the hard stuff: Where am I still seeking approval? Where am I confusing my worth with my metrics? Where am I making decisions from fear instead of intention?

💙 FitBiz Collective is for women who want to build businesses that are sustainable AND profitable, without the hustle, without the constant comparison, without burning out trying to be everywhere at once.

10 women. 3 months. Real conversations, individualized attention, and a room where you can finally stop spinning your wheels.

If you read this and thought, “me too” 👉 FitBiz Collective might be for you.

Applications are open now. Early bird ends Friday 2/20 (save $250).

We start March 4.

Link in bio to apply.
Or comment COLLECTIVE for more info.

“I don’t know what to post” is the wrong problem t

“I don’t know what to post” is the wrong problem to solve.

Figuring out WHAT to post won’t get you any closer to building the business you’re envisioning.

Your content isn’t just a window into your offering or program 👉 it’s a window into your world. your beliefs. your values. the change you’re trying to create.

(and most fitness pros skip right past that part)

They post workouts. Tips. Before-and-afters. All the things the “experts” told them to post.
and wonder why no one’s buying.

IDENTITY creates loyalty.
WORLD-BUILDING creates community. PHILOSOPHY creates movement.

People don’t buy content. They buy identity. They want to attach themselves to something that aligns with how they see the world… built on joy, truth, passion, trust.

FitBiz Collective is my 3-month mentorship for online fitness entrepreneurs who are ready to stop chasing visibility and start building something sustainable.

Inside, we focus on three things:
→ mastering your message so you attract the right people (not everyone)

→ creating an ecosystem of offers that actually sell because they serve your community’s real needs

→ building organic marketing systems that work for you, without daily posting or hustle-culture tactics

This isn’t about influence. It’s about building a business beyond it.

I work with 10 women inside the cohort because this is intimate, strategic work.

Early bird applications close 2/20 (save $250).
Program begins March 4.

If you’re tired of posting into the void and ready to build something that matters (and makes money), this is for you.

👉 Comment or DM me “COLLECTIVE” and I’ll send you more info.

There’s nothing wrong with any of these things. S

There’s nothing wrong with any of these things.
Some people genuinely love their 5am workouts. Some people thrive tracking macros. That’s great… for them.

The problem isn’t the strategy. The problem is when you force yourself into someone else’s version of discipline because the internet told you that’s what “committed” looks like.

I spent years trying to fit into frameworks that weren’t built for my life. And the thing that actually changed everything wasn’t finding the perfect routine.
👉 It was getting honest about what I’d actually stick with.

The women I work with inside my programs don’t need another strategy or hack that looks impressive on paper. They need the one that works on a Tuesday when the kids are sick and the schedule falls apart.

Get curious about what works for YOU. Not what looks good in a Reel.

🐺 Comment QUIZ and I’ll send you the link to find the program that works best for you 🫶

Friday the 13th for the witches and btches ✌️🖤

Friday the 13th for the witches and btches ✌️🖤

Swipe through 👉 Then if you’re curious what market

Swipe through 👉 Then if you’re curious what marketing looks like when you stop performing and start being human, join me February 17th at 12pm EST.

I’m breaking down my entire launch strategy.
🔗 in B!o
✅ Or comment LAUNCH and I’ll send you the link

© 2023 ALLISON TENNEY

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About
Training
Wolfpack
Fitbiz
Blog
Podcast
Resources
What Wolf Are You
Pack Apparel
Contact

About
Training
Wolfpack
Fitbiz
Blog
Podcast
Resources
What Wolf Are You
Pack Apparel
Contact