For the online fitness professional

Finally, a program that helps you
build a solid foundation for your business with REAL human support every step of the way

You’re a passionate fitness professional,

but overwhelm is tightening its grip…

You’re busting your a$$ off to launch your dream business–finding clients, answering emails, and scheduling appointments.
You’re still holding onto your ‘day job’ and a stable paycheck–splitting your time between what you have to do, what you want to do, and other life responsibilities.
Your time is limited and you struggle daily, to cross items off your to-do list. You feel scattered and pulled in multiple directions.
You’re ready to go all in on your dream and finally ditch your ‘day job,’ but you don’t know how to get there.

It’s not just about fitness coaching anymore,

you need to figure out how to actually run a business

(trust me, I know the struggle).

You want to ask for help, but the fear of wasting more time and more money has you pumping the f*cking brakes.

You signed up for freebies or one-off coaching consults which have left you feeling misaligned and stuck, proving that one-size-fits-all solutions don’t work.

You’ve tried following generic nonsense from “experts” and social media, but they don’t fit the online fitness world.

You want a fresh and holistic perspective

one without the smoke and mirrors.
You want:

A step-by-step, action plan *confidently* guiding you forward

from identifying your core values to brand messaging and everything in between.

The right systems in place

legal protection, organized finances, and a business that actually fits into your life and not the other way around.

A business that reflects your values, your voice, and your commitment to helping others

while making a positive impact on the fitness community.

To join an intimate community of like-minded pros

who truly get it, know what you’re going through, and celebrate with you.

A future where authenticity and clear communication are your superpowers

paving the way for a business that’s not just a job but an *extension* of who you are.

I'm Allison

a Certified Strength and Conditioning Coach and founder of Allison Tenney Fitness

I’ve been in your shoes and understand what it’s like to juggle your passion for fitness with the realities of entrepreneurship.

After investing in a business program that promised the world but delivered little, I’ve learned to trust my own intuition and make sure I have the right coaches and mentors guiding me while keeping a ruthless commitment to honor myself.

By simply being here, it tells me you want this too.

I’m here to honor your unique goals and give you the tools you need for long-term success in this industry.

Together, we’ll navigate common pitfalls, prioritize integrity, and build a thriving business with a supportive community by your side.

IT’S TIME TO CREATE THE BUILDING BLOCKS FOR A SUSTAINABLE BUSINESS…

The small group, 3-month, biz coaching program for online fitness pros aiming for long-term success

No more second-guessing

In this course, you’ll learn how to:

Identify your core values and get clear on who YOU are inside your business
go from feeling like a weekend warrior to feeling in alignment with the brand you’re putting out into the universe
Define WHO your target audience is so you can be confident in your messaging and articulate your unique value
instead of trying to speak to the masses
Learn the importance of having a streamlined client management system with automation saving time from back-and-forth client communication
you never have to hound people for late payments again
Lean on a relatable community of other health and fitness entrepreneurs where you feel truly seen as you grow your business
meet a bunch of f*cking cool people who lift each other up
Develop a new level of confidence and feel empowered so you can ride drive the entrepreneurial rollercoaster and transition from your day job to your dream job
plus get flexibility and control over your schedule

This Is What’s Waiting For You Inside FitBiz…

You’ll join LIVE calls and real-time discussions where I’ll answer your questions on the spot. Together we’ll deep dive into the topics of the week and collectively nod in agreement when we talk about how damn tough it is running a business.

FitBiz is structured into three key phases, each building on the last to tackle the unsexy, but essential building blocks of business.

Developing your FitBiz Foundations

In this phase, you’ll dive deep into defining your “why.” You’ll identify your core values, mission and vision statement—elements you need to ground yourself inside your business. During our live calls, you’ll refine and solidify these core elements so they’re in alignment with who you are and give you clarity as you grow. We’ll cover the importance of legally protecting your business and financial sustainability, like how to price your offerings based on inherent value. By the end of this phase, you’ll understand how these foundational pieces set the stage for your product suite and social media presence.

Walk away with: A clear and actionable ~~checklist~~ FRAMEWORK for your business. You’ll have clearly defined core values, a solid understanding of how to legally protect your business, and create financially sustainable offers to succeed as the bada$$ entrepreneur you are.

Mapping out your Client journey

This phase focuses on defining and refining your client experience. We’ll break down how clients find you, book appointments, and engage with your services (because let’s be honest, getting clients is less than half the battle when you want to build a sustainable business). You’ll create templates and automate processes, streamlining operations so you can focus on what you love. With a well-mapped client journey and offerings that align with your core values, your business will take shape, stand out from the competition, and feel f*cking amazing!

Walk away with: A streamlined client experience that transforms your business and makes it easier to connect with you clients and keep them around for the long run.

Storytelling and Marketing Mastery

In our final phase, we’ll focus on bringing your authentic voice to the forefront of your marketing and sales strategies. You’ll learn the art of storytelling and how to weave your personal narrative into your brand messaging, creating relatable connections with your audience. We’ll explore social media tactics and launch strategies so you can confidently showcase your offerings and sell your program. You’ll leave with a strong marketing plan that aligns with your mission and inherent value. Get ready to step into your role as a *powerful entrepreneur.*

Walk away with: A marketing strategy that reflects your authenticity, empowers you to launch your business with confidence, and connects deeply with your audience.

Not only will you get access to the LIVE calls and training each week, but here’s what past FitBiz members rave about:

EXPERT-LED Conversations

Gain invaluable insights through expert-led conversations with industry leaders. A legal expert will guide you in protecting your online fitness business, while a CPA specializing in the fitness industry offers you specific financial strategies. A branding expert will help you craft a compelling identity through effective messaging and marketing. And a systems strategist teaches you to create high level, repeatable and automated systems to provide a top tier client experience.

WEEKLY Live 90-Minute Group Coaching Calls

Our weekly live coaching calls are designed to foster accountability and growth. These sessions allow you to ask questions, get real-time feedback, and collaborate with the community. Together, we’ll create a supportive and safe space that fuels your learning and motivates you as you build your business.

WEEKLY Co-Working/Office Hours

Our weekly co-working sessions boost your productivity and help you stay focused. Working in three, 25-minute blocks, this is your opportunity to work alongside fellow entrepreneurs, share ideas, and tackle challenges together. We’ll support each other, helping you stay on track, and make consistent progress in your business.

CUSTOMIZED Homework and Examples

Receive customized homework and practical examples designed to fit YOUR unique goals. I don’t just give you examples and send you on your way. I help you create and refine assets for your business. From proposals, email templates, social media scripts… I’m right by your side as you put these building blocks in place.

ACCESS to the FitBiz Resource Library

Get access to ALL my goodies—templates, spreadsheets, workflows, and freebies! In this Google folder, you’ll find everything from Excel spreadsheets for tracking your finances to client onboarding questionnaires and guest speaker powerpoint presentations. Having these resources at your finger tips saves you the hassle of creating everything from scratch.

PRIVATE Slack Community

Slide into our private Slack community, where you can share experiences, ask questions, and get close with fellow FitBiz members. This trusted network is all about building connections and collaborating with others giving you the encouragement you need to keep moving forward.

PRIVATE Voxer Support

Take advantage of private Voxer support for quick questions and feedback. This real-time communication tool keeps you connected and lets you get the guidance you need right when you need it, so you’ll never feel stuck on your entrepreneurial journey.

And to make sure you’re equipped with everything you need, you’ll also tap into these BONUS resources I wish I had early on…

BONUS 1: CLIENT JOURNEY MAP ($250 value):

Your go-to guide for creating a seamless experience for your clients from start to finish. You’ll dive into each stage of their journey—Lurking, Decision Making, Onboarding, In Service, and Offboarding—with guiding questions and action items to identify any gaps. By the end, you’ll have a clear roadmap that transforms your client experience into a luxury journey, because clarity is everything!

BONUS 2: CONGRUENT CONTENT ( $250 value):

This free PDF download will help you create authentic, impactful posts that resonate with your audience. It’ll help you define your unique voice, develop clear content pillars, and build a strategy reflecting who you truly are. With a focus on genuine connection over fleeting trends, you’ll learn how to turn your passion into powerful content that engages and inspires. Ditch the cookie-cutter approach and craft a strategy that highlights your individuality and sets you up for success!

"Without a doubt, my success in my business is largely due to the work I did with Allison.”

“Thanks to her guidance, my onboarding is now streamlined, including check-ins, which I wasn’t doing before. I’ve implemented a form for check-ins after the first four weeks, and it’s made a world of difference. I even revamped my website to allow direct purchases.

I’ve gained more confidence in what I can deliver, and whenever I have a social media post, no matter how behind I am, Allison is there to support me.

Oh, and I completely rebranded! That transformation was 100% because of Allison. Now, I feel like I’ve upgraded from being a weekend warrior to truly being proud of my brand. All of that was possible because of Allison!"

Kim Lloyd

Founder of Kim Lloyd Fitness

Here’s a Recap of What’s Inside Fitbiz:

• WEEKLY Live 90-Minute Group Coaching Calls

$3000

• WEEKLY Co-Working/Office Hours

$1500

• 4 EXPERT-LED Conversations

$2000

• ACCESS to FitBiz Library

$1000

• PRIVATE Slack Community

$500

• PRIVATE Voxer Support

$1500

• BONUS 1: CLIENT JOURNEY MAP

$250

• BONUS 2: CONGRUENT CONTENT

$250

Total Value = $10,000

Normally: $3000

Early Bird Pricing: $2500

only 10 spots available

Let’s make sure you’re ready to put the right pieces in place to build a thriving business with FitBiz…

You want to build a consistent online fitness business that helps you earn a great living while still prioritizing life outside of work.
You’re a female fitness professional in the early to mid-stages of your career, ready to establish a clear direction for your business that aligns with your core values.
You’re ready to implement automated systems that bring order to your business so you don’t waste your days doing time (and soul) sucking tasks.
You have a strong desire to learn and grow, knowing that building a business takes time and grit. You’re ready to roll up your sleeves and put in the work to make your vision a reality.
You crave the support of a tight-knit group of like-minded women who understand your journey. Women ready to share their experiences, keep you motivated, and be accountable.

“I was getting two or three new clients a week…”

“I had a solid amount of clients, but I was still working two days a week in an outpatient physical therapy clinic. It was time to move on. I needed FitBiz to take off enough so that I could leave the clinic.”

“Within three weeks of implementing what I learned, I was getting two or three new clients a week, which was a fast increase for my business, especially since I was only working part-time. I felt like it opened doors for me, and that quick turnaround helped me pay it off in no time."

Abby Halpin

founder of Forte Performance & Physical Therapy

My Word of Integrity

You’re here because you want to confidently build a sustainable online health and fitness business that fits into your life and follows a clear roadmap from someone who’s been there.

And I know I can do that for you.

I’m ready to work my a$$ off to provide you the support, details, and strategies you need to scale your business.

My brand is built on integrity, authenticity, and love. You have *my word* that’s EXACTLY what I’ll deliver for you.

While I don’t offer a money-back guarantee, I do provide flexible payment plans without charging extra to make this course more accessible.

I need you to know that

I’ve been right where you are…

After spending over 13 years as a collegiate strength and conditioning coach, I took the plunge in 2015 to start my own venture: Allison Tenney Health and Fitness. Just like you, I often felt overwhelmed and a bit behind the curve.

One day, I decided to take the leap and hire a business coach. I hopped on a sales call (not with the actual coach, a major red flag 🚩) and laid out my fears, frustrations, hopes, and dreams.

They promised to *solve* my problems—all for $5k.

Spoiler alert: it wasn’t the right fit, and I walked away feeling a deep pang of remorse because I wasn’t about to compromise my values or follow strategies that didn’t align with how I wanted to run my business.

And I don’t want you to go through that either. I know how scary it can be to invest in support when you’re just starting out. Trusting someone to guide you in a way that feels authentic to you and your business needs is no small feat.

That’s why I created FitBiz. After 9 years of navigating this journey, I’ve discovered the key to my success: prioritizing people over profit, being honest about my limitations, and embracing an abundance mindset.

If you still have questions after diving into allll the details about FitBiz, don’t hesitate to reach out. I want you to feel confident I’m the right person to help you on this journey.

Together, we’ll lay the solid foundation you need for a thriving and sustainable business.

THE FitBiz Collective WINS:

Play

FAQ’s

How much does FitBiz Collective cost?

The full price for FitBiz is $3,000 for three months. But if you’re on the ‘Interest List’ and take advantage of the Early Bird Special, you can save $500 and pay just $2,500. I understand investing in your business is a big decision, so I offer flexible payment options to fit your budget: choose from 3, 4, 5, or 6-month plans.

What additional costs can I expect from taking FitBiz Collective?

It depends on the systems and tools you choose to implement for your business. I encourage you to start lean—there are plenty of free resources out there! As you grow, you may need to invest in essential tools like Kit for email marketing, a CRM like Dubsado for client management, legal contracts, and payment processors. I price FitBiz Collective knowing you’ll need to invest back into your business for it to thrive.

Is FitBiz Collective for beginners?

Yes, it is! FitBiz Collective caters to beginner to intermediate business owners. Whether you’re starting from scratch with no systems in place or you already have a handful of 1:1 clients and want to develop a group program, I’ve got you covered. If you have a thriving client roster but struggle with organization and invoicing, we’ll streamline your processes together and focus on scaling!

What if I have a physical space (brick and mortar)? Can you still help me?

Absolutely! While FitBiz Collective is designed for those focused on building an online fitness business, having a physical location is perfectly fine. My expertise lies in helping you establish a solid online presence that can complement your brick-and-mortar operations. If you're looking to expand your online offerings, I can help you grow that side of your business!

How do the Monday co-working sessions work?

These sessions are all about getting things done! We work in 25-minute blocks where you can tackle specific questions, whether it’s tech-related, social media, or anything else you need help with. Mondays are action-packed, focused on problem-solving and making progress. While attendance isn’t required and sessions aren’t recorded, they’re a great way to stay motivated and on track!

What kind of contact/community is there after the program ends?

The community built in FitBiz is incredibly strong. Many participants realize they're not alone in their journey and that they’re fully qualified to succeed. You’ll have ongoing support and camaraderie with your cohort, ensuring you continue to feel empowered even after the program ends.

How often does FitBiz Collective open?

FitBiz Collective is a three-month program that runs twice a year, typically in the Spring and Fall. If you’re on the Interest List, you’ll be the first to know when enrollment opens, ensuring you don’t miss out!

A Reminder of What You Get Inside Fitbiz:

• WEEKLY Live 90-Minute Group Coaching Calls

$3000

• WEEKLY Co-Working/Office Hours

$1500

• 4 EXPERT-LED Conversations

$2000

• ACCESS to FitBiz Library

$1000

• PRIVATE Slack Community

$500

• PRIVATE Voxer Support

$1500

• BONUS 1: CLIENT JOURNEY MAP

$250

• BONUS 2: CONGRUENT CONTENT

$250

Total Value = $10,000

Normally: $3000

Early Bird Pricing: $2500

only 10 spots available

Here’s How Fitbiz Stacks Up Against

Other Online Fitness Business Coaching Programs

Them

The FitBiz Collective

“FitBiz is for someone who wants to be seen and treated as a human while creating a business.”

“You want someone who understands it’s a very vulnerable process. It can be very emotional, and it’s a roller coaster. I think that’s one of the big reasons I’m so drawn to it and have thrived so much because we’re not just focusing on numbers. It’s not just about that. Allison understands there’s a lot more humanity that goes into starting and growing a business.

It’s also for someone looking to get more structurally strong in your business and build a strong foundation. Maybe you don’t have an email list, or you’re struggling with the financial piece and getting everything in one place, or you don’t have an LLC.

You also want to feel confident in who you’re talking to, who you are as a business owner, and what you’re putting out into the world. You want help paying attention to what that structure looks like so you can move forward in a way that feels less overwhelming. You’ll feel more confident in what you’re doing and will have a rock-solid community to do it with.

Lauren Vollentine

founder of Off the Trail RN

Let’s get real for a moment…

If you’re feeling overwhelmed trying to balance your fitness business, family, and personal commitments, you’re not alone. Many of us deal with the stress of scattered tasks and unclear goals. But waiting won’t solve anything!

What if you could have a clear business plan, systems that streamline your operations, and a supportive community that celebrates your wins and lifts you up when you stumble?

FitBiz isn’t just another course;

it’s a commitment to lasting growth.

With only 10 spots available, you don’t want to miss out on a program that provides the love and support you need for real-world success.

FitBiz Collective opens just twice a year, making now the perfect time to take action.

A quick note before you go…

I see you—the chaos, the overwhelm, and the endless juggling act.

I understand investing in a program can feel daunting, especially if you’ve been burned before. But here’s the deal: you have the *power * to shift that narrative. I want you to walk away from the feeling of uncertainty and step into a world where your business and confidence soar.

With FitBiz Collective, you’re not just signing up for a program; you’re joining a community that’s got your back every step of the way.

You’ll learn to navigate your journey with confidence, knowing you’re supported by a mentor who’s been through the trenches and understands your unique challenges.

I’ll help you turn your dreams into reality and create a business that not only serves your clients but aligns with who YOU ARE!

I can’t wait to welcome you into the FitBiz community!